Local companies, nonprofit organizations, and individuals provide significant financial support by underwriting the news, discussion and entertainment programs KAZU broadcasts. 

A distinct market position for your organization or business
Underwriting on 90.3 KAZU places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising.  Just as you, the underwriter, support 90.3 KAZU, the station's loyal listeners will support you.  88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

Reach a specific target audience
90.3 KAZU offers you the opportunity to support the programing that will most economically reach your target market.  When asked to name companies that support NPR, 51% of listeners recall at least one. 90.3 KAZU listeners are also the Monterey Bay Area's most educated and influential citizens.

Underwriting identifies your company as a good corporate citizen
An association with 90.3 KAZU, with its long-standing reputation for public service broadcasting, identifies your company as a civic and community-minded organization with an interest in the public good that goes beyond simply selling a product or service.

For more information on Underwriting Contact Mik Benedek at 831-375-7275.

The Basics of Underwriting

Underwriting spots may include:

• Name of sponsor's firm and location (for example, Acme Anvil Company located at ...)
• Brand or trade names and product or service listings (such as XYZ Company specializes in developing software solutions.)
• Logos or corporate slogans which identify but do not promote
  
• Value neutral description of a product line or service
  
• A telephone number or a web address

Underwriting spots, per FCC regulations, may not include:

• Qualitative or comparative claims (for example, "The best Italian food in town")
• Calls to action ("Come and see us ...," "Call now")
• Price or value information ("Only $9.99," "5.5% APR," "Our Summer Sale")
• Jingles
• Inducement to buy, sell, rent or lease