Claus, Inc.: The Business of Being Santa
Christmas Eve is the busiest night of the year for Santa Claus. But for Santa look-alikes, business has been booming for weeks. A jolly old man in a red suit can make good money this time of year by playing Santa Claus -- especially if he has a real white beard.
The number of families flocking to the mall for a ritual visit to see a local Santa Claus representative means that the seasonal work can pay off handsomely.
As NPR's Scott Horsley reports, whether it's a local mall or a national chain of Santa shops that also sell photos, it takes a blend of Santa and selling to thrive at Christmastime.
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