On The Trail: Michael Bloomberg Edition

Feb 5, 2020
Originally published on February 5, 2020 10:36 am

If you’ve watched any local TV or even opened YouTube, Facebook, Twitter or Instagram lately then you’ve probably seen a Michael Bloomberg ad.

The former New York mayor is running for president and spending millions on advertising. These spots tackle everything from healthcare to gun control to just beating President Donald Trump. And he plans to keep on spending.

The billionaire has spent a quarter of a billion dollars on his campaign, and some of the other candidates are not happy with his high-dollar spending.

But now he’s rising in national polls.

How seriously are you taking his bid for the presidency? Are million-dollar ad buys a winning strategy? Should they be?

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