How AI is speeding new business creation, especially among Gen Z entrepreneurs

NPR | By Andrea Hsu

Published May 14, 2026 at 2:06 PM PDT

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Entrepreneurs are turning to AI to speed the creation of new businesses, with Gen Z leading the way. That's according to a new report from the payroll software firm Gusto.

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Andrea Hsu

Andrea Hsu is NPR's labor and workplace correspondent.

See stories by Andrea Hsu