Coastal Roots Hospitality (CRH) is pleased to name Habitat for Humanity Monterey Bay as the September and October recipient of its Pick It Up — Pay It Forward initiative, continuing its tradition of supporting nonprofits that forge lasting, positive change in the community.

Habitat for Humanity Monterey Bay’s mission is “to build decent, affordable homes and provide home ownership opportunities to qualified families who live and work in Santa Cruz and Monterey Counties”. As a locally operated affiliate of Habitat for Humanity International, the nonprofit brings people together to build homes, communities, and hope.

“Our region is fortunate to have a nonprofit that is literally building futures,” said Ken Donkersloot, co-owner of CRH. “Habitat for Humanity Monterey Bay doesn’t just put roofs over people’s heads—they’re architects of stability, empowerment, and dignity. We’re honored to contribute to their mission this fall.”

Launched in 2020, Pick It Up — Pay It Forward donates 10% of every takeout order from CRH’s three signature restaurants—Montrio, Tarpy’s, and Rio Grill—to a selected nonprofit partner every two months. To date, the program has raised more than $300,000, benefiting dozens of local organizations.

Earlier this year, CRH presented donations to The Bridge Restoration Ministry ($10,297.45) and the Monterey County Film Commission ($10,649.62), and Monterey Firefighters Community Foundation was honored in May and June and Set Free Monterey Bay as the July and August.

Habitat for Humanity Monterey Bay not only builds homes—it also empowers families through homeowner education, sweat equity, and long-term affordability. Partner families purchase homes with an affordable mortgage and contribute substantial “sweat equity,” ensuring that their homes stay accessible to future low-income families.

Since its founding, Habitat for Humanity Monterey Bay has been a community-based force for better housing fairness—continually working toward the vision of decent, affordable homes and stronger neighborhoods.

To learn more about Habitat’s work or how to become a partner or volunteer, visit habitatmontereybay.com. For more information on Coastal Roots Hospitality, its restaurants, or the Pick It Up — Pay It Forward program, visit coastalrootshospitality.com or call (831) 647-1085.

Contact:

Coastal Roots Hospitality
Phone: (831) 647-1085
Website: www.coastalrootshospitality.com
Address: 2999 Monterey-Salinas Highway, Monterey, CA 93940
Montrio: (831) 648-8880 — montrio.com
Tarpy’s: (831) 647-1444 — tarpys.com
Rio Grill: (831) 625-5436 — riogrill.com
Events & Catering: (831) 655-2999 — coastalrootshospitality.com/events-and-catering