CPB Annual Diversity Report- 2014
Posted on KAZU web site prior to September 30th 2014
KAZU’s mission is to serve the communities in Monterey and Santa Cruz counties by broadcasting local, national and international news and cultural programming that informs and enriches the lives of its listeners. KAZU aspires to be a trusted source of national and international journalism through its affiliation with NPR, APM, PRI, and the BBC news organizations. KAZU also strives to strengthen the civic and cultural bonds that unite the communities in Monterey and Santa Cruz counties and to be responsive to their needs through its locally produced programming.
KAZU aims to provide a workplace that values mutual respect, professional growth, and cultural diversity. KAZU's staff seeks to adhere to the highest standards of journalism and quality of technical audio communication. KAZU’s primary goal is to engage the intelligence, curiosity and imagination of its listeners and gain their respect and trust by broadcasting the best in non-commercial radio.
KAZU values our listeners, with the unique blend of cultures, ideals, and values that the Monterey Bay Area and Salinas Valley have to offer. KAZU strives to deliver the news to the community and be a unique NPR station broadcasting from the campus of California State University Monterey Bay. We focus on creating content that is factual, diverse and relevant to the Monterey Peninsula community.
KAZU strives to be an equal opportunity employer. We have established a formal goal of diversity in the workforce by implementing the following initiatives to achieve that goal. Elements of diversity i.e. gender, race, religion, language, etc; and the extent to which its staff and governance reflect such diversity. The progress KAZU plans to its diversity in the last two to three years and the plan for the next few years.
KAZU’s staff represents our community with differences in race, ethnicity, nationality, gender, sexual orientation and age. KAZU employees range in age from 21 to 72. Considering race and ethnicity, based on the U.S. Equal Employment Opportunity Commission’s (EEOC) definitions KAZU complies with all California rules and regulations. Over half of the staff are women at KAZU with five males and ten females. A commitment to a workforce that represents our communities continues with recruiting efforts. Employment opportunities are posted on the California State University Monterey Bay Job recruiting website, craigslist and local newspapers.
On Air Staff
David Wittrock-David joined KAZU in 2008. He is a longtime resident of the Central Coast. In 1960 he studied Bulgarian at what is now the Defense Language Institute. After a tour in Ankara, Turkey, and a hitch-hiking tour of the Middle East, he returned to San Jose State University to complete a Bachelor's Degree in Business Administration. David also sings tenor with the Camerata Singers and the Carmel Bach Festival Chorus. His rich background and myriad interests fit well with the range of subject matters discussed on KAZU.
Krista Almanzan- Krista joined KAZU in 2007. She is an award winning journalist with more than a decade of broadcast experience. Her stories have won regional Edward R. Murrow Awards and honors from the Northern California Radio and Television News Directors Association. Prior to working at KAZU, Krista reported in Sacramento for Capital Public Radio and at television stations in Iowa.
Mary-Jane Peters- MaryJane joined KAZU in 2011. MaryJane started her radio career as a news intern at WGN in Chicago. After graduating from DePaul University with a degree in Communications, she moved to Flagstaff, Arizona. There she anchored the evening news for KAFF and its radio affiliates in Northern Arizona. At KAZU, MaryJane plays a key role in keeping the station on the air as KAZU's Assistant Operations Manager. She also hosts All Things Considered every Wednesday.
Lisa Ledin- Lisa Ledin joined KAZU in 2009. She is a voice of KAZU's underwriting announcements and also hosts Morning Edition every Friday. With over thirty years of radio experience, Lisa has specialized as a classical music announcer and producer . After receiving her bachelor's degree in journalism from UC Berkeley, she worked at KSNO in Aspen, Colorado; WGUC in Cincinnati, Ohio; and KBach in Monterey.
Warda Alhadi- Warda joined KAZU in 2002. Born and raised in Indonesia, Warda graduated from University of Indonesia Faculty of Economics with a focus in accounting.Before immigrating to the US in 1990, Warda worked for the accounting firm Arthur Andersen in Jakarta, and in the banking industry. Warda raised her children on the Monterey Peninsula. She is proud to work at KAZU.
Lisa Walling-Lisa Walling joined KAZU as Membership Coordinator in 2013. Born and raised in Australia, she received her bachelor's degree from St. John's College, Maryland and her master's degree in Library and Information Science from the University of Illinois. She moved to the Monterey area in 2011. As an ardent fan of public radio, she is thrilled to be able to support KAZU and its listeners, members and volunteers.
Mik Bendek- A veteran Monterey Bay Area Broadcaster, Mik joined KAZU in 2005 as Director of Underwriting. He became General Manager in 2011. Prior to joining KAZU, Mik owned and operated local radio stations KMBY in the late 1990s and KHIP in the late 1980s. He holds a bachelor of fine arts degree in film and television from New York University.
Brigga Mosca- Ms. Mosca joined KAZU in May of 2013 as Underwriting Executive. Her wide range of media and marketing experience includes; print and broadcast production management for national accounts in Los Angeles, advertising agency owner with major agribusiness and economic development accounts in Salinas, and Editor In Chief for Monterey County Magazine and Sur Life Magazine. She is a lifelong student and is presently studying fine art at Monterey Peninsula College.
Jocelyn MacNeil- Joining KAZU in 2014, Jocelyn is not new to the radio world. Before coming to work for the station Jocelyn has worked for KPIG, KHIP, and KBOQ. Jocelyn has an AA in Broadcasting from College of San Mateo. She has also worked in other media in television and print. She really enjoys radio and working for 90.3 KAZU.
Miranda Squires- Miranda joined the KAZU team in 2012. She is working on getting her degree in Communication Design & Information Technology with a minor in Journalism & Media. KAZU allows her to gain experience and find her passion in multiple areas of broadcasting. For example, learning about the organization and structure of daily programs and breaks, the creativity and accurate formulation that is used to write public service announcements, the formal rules of professional recording, and successful management of events along with member services.
Carly Allen- Working on a degree in Communication Design with an emphasis on Visual and Web Design at Cal State Monterey Bay. She is fluent in American Sign Language and had a show with the student run radio station for the Cal State Campus. Carly is the Website Production Intern and is responsible for keeping up with the changing times to make KAZU’s webpage look great.
KAZU Created Content
Every week, KAZU airs local stories that are reflective of the people, places and issues of the Monterey Bay Area. Below are a few examples which demonstrate KAZU’s attention to diversity in the community.
Cal State Universities Head to Church to Recruit African American Students
In its effort to recruit more African American students, the Cal State University system is headed to church. Super Sunday is an annual recruitment event. During the months of February and March, top officials from the 23 CSU campuses visit predominately African American Churches to reach out to potential students and their families.
Project Dulce: Helping Latino Immigrants Cope With Diabetes
Latino immigrants in the Pajaro Valley are among the growing number of Californians who have diabetes. A new program trying to reverse that trend balances cultural traditions with health education.
New Degree Program Helps Salinas Valley Students Set Sights on Silicon Valley
About an hour south of Silicon Valley is a place known as the Salad Bowl of the World. In the largely Hispanic Salinas Valley, young adults are more likely to imagine a future in agriculture than high tech. But now a new program is trying to change that. The goal is to have children of farm workers earn computer science degrees.
Education Key to Nuclear Disarmament
When UN Secretary General Ban Ki Moon recently visited the Monterey Peninsula to make a call for progress on nuclear disarmament, his message was personal for Sayaka Shingu. She grew up in Hiroshima surrounded by reminders of the day the US dropped the atomic bomb on her hometown. Today she’s a student at the Monterey Institute of International Studies who wants to dedicate her life to working toward a nuclear weapon free world.