(SALINAS, Calif., March 6, 2025) — A new season of fresh flavors, nutritious choices and community wellness begins Wednesday, April 2, as Natividad’s Farmers’ Market continues its mission to provide farm-fresh produce, wholesome prepared foods and valuable health resources for all.
Operated by Everyone’s Harvest, the market at 1441 Constitution Blvd., in Salinas, resumes every Wednesday with earlier hours from 10:00 am to 2:30 pm.
“At Natividad, we believe that access to fresh, nutritious food is essential for a healthier community,” said Chief Ancillary and Support Services Officer Andrea Rosenberg. “Our market is more than just a place to shop — it’s a hub for wellness, where fresh food, local businesses and health-conscious resources come together to nourish our community.”
More time, more freshness, more flavor
Refreshed for the season, the market provides an even better experience for shoppers:
New market hours: Shop and connect with local farmers from 10:00 am to 2:30 pm
Spring’s best produce: From crisp greens to vibrant berries, seasonal offerings ensure the freshest flavors
Expanded fresh food selection: A diverse local vendor lineup offers healthy and delicious prepared food options
Health and wellness focus: Shoppers can learn about nutritious eating, secure easy-to-make healthy recipes and discover ways to incorporate more fresh food into their diet
Interactive experiences: Live cooking demos, tastings and wellness activities make the market an engaging experience for all ages
Meet your local farmers and food makers
This season, the Natividad Farmers’ Market is proud to welcome an outstanding lineup of local vendors featuring the best in fresh produce and wholesome, handcrafted food.
Fresh from the farm
Stackhouse Orchards — Tree-ripened fruit and nuts, perfect for healthy snacking
Coastal Paradise Nursery — Beautiful potted plants and plant-themed gifts
Golden Flowers — Gorgeous flowers grown and artistically arranged by the grower
Wholesome favorite snacks
Chavas Corn — Savory baked potatoes and classic corn dishes
Blissful Teas — Custom tea blends
Dulce Vida — Handmade desserts and sweet treats
Ely’s Pupusas —Traditional Salvadoran pupusas made fresh
Central Coast Charcuterie — Artisanal cured meats and gourmet snacks
Companion Bakeshop — Freshly baked breads, sandwiches and pastries
Finferli — Freshly prepared homemade pasta and sauces
Frutas Frescas Barajas — Refreshing fruit cups and aguas frescas
What’s Poppin’ — Gourmet popcorn
Tacos El Jerry — Street tacos, quesadillas, burritos, birria, tortas and more
Viva Mexico Foods - Salsa, hummus, yogurt, pita bread, tortillas and more
Food as medicine: Fresh Rx and wellness for all
Natividad’s Farmers’ Market is a key component of the Fresh Rx Program, which provides fresh produce prescriptions to pediatric patients and their families with or at risk for diet-related chronic diseases. Participants receive vouchers to purchase nutritious foods, supporting healthier lifestyles and long-term well-being.
“We are committed to making fresh food accessible to everyone,” said Rosenberg. “Through Fresh Rx, recipe cards, and interactive wellness initiatives, we’re making it easier for families to eat well and live better.”
Meet up at the market!
Mark your calendars for Wednesday, April 2, and spring into wellness. Whether you’re picking up seasonal produce, enjoying a healthy meal or learning new ways to nourish your body, the Natividad Farmers’ Market is your destination for good health and community connections. For more details, visit www.natividad.com/farmers-market.
Cooking demonstration and nutritional tasting calendar
4/23/2025 - Cooking Demo
5/28/2025 - Nutritional Tasting
6/25/2025 - Cooking Demo
7/16/2025 - Cooking Demo
8/27/2025 - Cooking Demo
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About Natividad
Natividad is a hospital and trauma center providing compassionate high-quality health care to everyone, regardless of ability to pay. Located in Salinas, Calif., Natividad is a public health care system offering a wide range of inpatient, outpatient, emergency, diagnostic and specialty medical care for adults and children. Founded in 1886, the 172-bed medical center has more than 11,000 admissions and 60,000 emergency visits annually. Home to the area's only Level II Trauma Center, the hospital's specialized personnel, equipment and services provide a vital local community service that saves lives and keeps patients close to home. Natividad's Baby-Friendly® facility delivers nearly 2,300 babies every year and is affiliated with UCSF Benioff Children's Hospitals. It also operates an accredited Level III Neonatal Intensive Care Unit, giving the tiniest and most fragile babies the best chance for a healthy start. Through its UCSF-affiliated Natividad Family Medicine Residency, Natividad is the only teaching hospital on the Central Coast. For more information, please call (831) 755-4111 or visit www.natividad.com.
Media Contact:
Marci Bracco Cain, The Buzz PR
marci@thebuzzpr.net | 831-747-7455
Hillary Fish, Director of Marketing & Community Relations
fishh@natividad.com | 831-783-2693
